Space Giant Advertising Agency - Animation & Illustration Studio

Let’s talk about Branding:

The brand means the behavioral mission and identity of every company. If we talk about services or products, the brand reflects the company standards and ideas.

Usually the branding process is starting with a brainstorming, sketches and ideas…lots of ideas.

After that, when the name and slogan it’s ready (a part of the verbal identity), we start sketching in our minds the brand image.

A pause is strictly necessary between these 2 processes, because a clear mind will select a more simple and symbolic image for the brand and will help creating the initial part of the verbal identity.

See you tomorrow.

Don’t forget…It’s a BRAND NEW world so you’ll have to select carefully your evolution steps.