Space Giant Advertising Agency - Animation & Illustration Studio

Let’s Talk About Branding:

After you finish with the naming, slogan and logo, you can start the next branding step.

You’ll need to set up some very strict rules for usage of the brand on web, online, electronic and media and also offline communication methods, instruments and promotional objects.

So for example if your company is an assurance organization, you’ll have to create from the beginning the newsletter design, the email signature, the power point standard templates etc. (for the electronic instruments).

If you have an online store, you’ll have to create standard graphic design and concept for flyers, posters, discount news, newsletter, a mascot in different circumstances (for summer…the mascot on the beach, for winter….on the mountain etc.).

The usage rules must be respected without hesitations, and also must be improved continuous. A dominant brand usually makes some changes at the branding campaign idea on every season.

See you tomorrow.

Don’t forget…It’s a BRAND NEW world so you’ll have to select carefully your evolution steps.