The Brand starts when you’re decided to do business…
First: your company name, which must be in concordance with
your future activities, aspirations, mission and objectives.
Second: you have to identify your brand lines regarding the
colors and the dynamic which represents your company.
Third: at the end you’ll need the logo, the slogan, usage rules
and branding manual.
It’s a BRAND NEW world so you’ll have to select carefully your
evolution steps
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