Illustration by Space Giant

Let’s Talk About Branding:

After you finish with the naming, slogan and logo, you can start the next branding step.

You’ll need to set up some very strict rules for usage of the brand on web, online, electronic and media and also offline communication methods, instruments and promotional objects.

So for example if your company is an assurance organization, you’ll have to create from the beginning the newsletter design, the email signature, the power point standard templates etc. (for the electronic instruments).

If you have an online store, you’ll have to create standard graphic design and concept for flyers, posters, discount news, newsletter, a mascot in different circumstances (for summer…the mascot on the beach, for winter….on the mountain etc.).

The usage rules must be respected without hesitations, and also must be improved continuous. A dominant brand usually makes some changes at the branding campaign idea on every season.

See you tomorrow.

Don’t forget…It’s a BRAND NEW world so you’ll have to select carefully your evolution steps.

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Contact us and maybe we can work together?

business@spacegiant.eu

Let’s talk about Branding:

The brand means the behavioral mission and identity of every company. If we talk about services or products, the brand reflects the company standards and ideas.

Usually the branding process is starting with a brainstorming, sketches and ideas…lots of ideas.

After that, when the name and slogan it’s ready (a part of the verbal identity), we start sketching in our minds the brand image.

A pause is strictly necessary between these 2 processes, because a clear mind will select a more simple and symbolic image for the brand and will help creating the initial part of the verbal identity.

See you tomorrow.

Don’t forget…It’s a BRAND NEW world so you’ll have to select carefully your evolution steps.

The Brand starts when you’re decided to do business…

First: your company name, which must be in concordance with your future activities, aspirations, mission and objectives.

Second: you have to identify your brand lines regarding the colors and the dynamic which represents your company.

Third: at the end you’ll need the logo, the slogan, usage rules and branding manual.

It’s a BRAND NEW world so you’ll have to select carefully your evolution steps 

                                        

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